A plan for the tracking. Credits for the research.

A credit is one unit of discretionary research — keyword research, metric refresh, ad-hoc SERP and competitor lookups, audits and agent calls. A keyword search for 250 ideas costs 21 credits. Every button that spends credits shows what it will cost before you press it, and every charge appears on a ledger you can export.

No. A plan includes a pool of keyword slots, and scheduled rank checks run against that pool at no credit cost. One slot covers a keyword checked weekly on mobile; checking daily costs 7 slots and adding desktop doubles it. The pricing page shows one tracking number — your slot pool — and the tracker works out the rest.

Credits you buy as a pack never expire. The research allowance included with a plan is replaced at each renewal rather than accumulating. When you spend, the allowance is used first so your purchased credits last.

Nothing breaks and nothing is half-charged. Credits are reserved before we call the data vendor, so an action that cannot be paid for is refused before it costs anything. You see what it needed, what you have, and a link to top up.

No. The free plan gives you 100 credits and 25 keyword slots on signup with no card, and you can buy credit packs without ever taking a plan. A plan buys the things credits cannot: a bigger keyword-slot pool, more projects and seats, daily checks, local tracking, email rank reports and agent access.

DataForSEO, one of the larger wholesale providers of search data, for both keyword metrics and live SERP positions. We say so plainly because the alternative — implying we crawl Google ourselves — would be untrue.

Yes, from the customer portal, and it takes effect at the end of the period you have paid for. You drop to the free plan, your research allowance expires, any credits you bought outright stay in your balance, and trackers holding slots beyond the free pool go read-only rather than being deleted.

Unused credit packs can be refunded within 14 days of purchase. If a run fails on our side or the vendor returns nothing, the reservation is released automatically and you are not charged at all.

Yes, on every plan including Free. The MCP server exposes the same tools against the same projects and the same credit balance, and every tool response reports what it spent and what is left so an agent cannot quietly drain your account.