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Domain overview
A domain's Standing Score and an honest verdict on where it's behind a competitor — never a number without the data behind it.
A domain lookup takes any domain — your own project or a competitor's — and returns a domain report: a Standing Score, an estimated organic traffic range, a sample of ranked keywords, a backlink summary, and a short list of Recommendations, the cheapest and highest-value one flagged as a Quick Win.
Every screen in Nextrank is built to tell you what to do, not just what the numbers are. Domain overview is the clearest example: instead of handing you a raw 0–100 authority score and leaving you to guess what it means, it pairs the score with a verdict — a one-line read on where a domain stands against whoever you compare it to, backed by the numbers behind the claim.
What a report shows
Look up your own domain alone, or add up to 3 competitor domains to compare against. Each report includes:
- Standing Score — an authority-style score for the domain. Not "Domain Rating" or "Domain Authority" — our own metric, computed our own way.
- A sample of ranked keywords and an estimated traffic range.
- A backlink summary — referring domain count and a quality signal, not just a raw number to be impressed by.
- Recommendations, each wired to something you can actually do in Nextrank — add a keyword to your rank tracker, add a page to your next site audit's crawl scope — sorted so the cheapest high-value move (the Quick Win) is first.
- Don't already know who you compete with? Auto-suggest finds likely competitors by SERP overlap, so you don't have to type in domains you're guessing at.
The verdict, honestly
Most tools hand you a score and stop there. A raw authority number by itself is a vanity metric — people don't trust it because it doesn't say what to do next, and it can't tell you why one domain outranks another.
Domain overview's verdict only ever says as much as the data actually supports:
- Clear — when one gap is at least twice the size of the others and the underlying data is solid, the verdict names it directly and cites the numbers: "48 referring domains vs. 12 — a 4x gap."
- Mixed — when the gaps are all roughly comparable, the verdict says so and shows both sets of numbers, rather than inventing a single "main reason" that isn't really there.
- Not enough data — for a brand-new domain or one with too little signal, the verdict says exactly that instead of a confident-sounding guess. No fabricated score, no fabricated reason.
For a freelancer sizing up a prospect before a pitch, that means real numbers to bring to the conversation instead of a hunch. For a founder with no SEO background, it means a plain-language read on where you stand instead of a score you don't know how to interpret.
What it costs
Domain overview is one of the things credits pay for — no plan-gating, available on every plan including Free, limited only by your existing credit balance.
| Action | Credits |
|---|---|
| Base report — your domain, or one domain | 26 |
| Each additional competitor domain (up to 3 total) | 26 |
| Auto-suggest competitors | 7 |
| View the backlink gap — named referring domains, 2 domains | 28 |
| View the backlink gap — 3 domains | 41 |
| View the backlink gap — 4 domains (you + 3 competitors, the max) | 55 |
Every one of these shows its estimate on the button before you click it — the same "know the cost first" rule as everywhere else in Nextrank. See billing and plans for how your research allowance and credit packs cover this.
Call it from your agent
Domain overview is exposed over MCP too, so an agent can run a lookup or comparison without leaving your editor — drawing on the same credit balance as the app.
Next: how credits work.