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Working notes, not content marketing.

Most of these start as something we had to work out for ourselves. They are written with the product open, and the numbers in them are the numbers it charges.

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5 August 20263 min readresearch opinion
How to read a keyword difficulty score without fooling yourself
Every tool computes difficulty differently, nobody publishes the formula, and a 42 in one tool is not a 42 in another. What the number is actually good for.

How to read a keyword difficulty score without fooling yourself