Blog
Working notes, not content marketing.
Most of these start as something we had to work out for ourselves. They are written with the product open, and the numbers in them are the numbers it charges.
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Keyword research for a product nobody is searching for yet
What to do when your category has no search volume — find the problem people do search for, and rank for that instead.
How to read a keyword difficulty score without fooling yourself
Every tool computes difficulty differently, nobody publishes the formula, and a 42 in one tool is not a 42 in another. What the number is actually good for.